About

I am not a doctor. I am not a nutritionist. I do not have a PhD in anything.

What I do have is more than 30 years working inside healthcare — in pharmacy, in clinics, in insurance companies, and in the technology that tries, and often fails, to connect the two. A Bachelor's from Cornell. A Master's in Health Administration from Duke. And a front-row seat, for more than three decades, to how hard it actually is for a person to get a straight, trustworthy answer about their own health.

Archer Food Genius did not start as a business idea. It started with a stomach problem.

A few years ago I developed ongoing GI issues — nothing dramatic, just persistent enough that I wanted real answers. I assumed that after 30 years inside the healthcare industry, I would know exactly where to go. I did not.

What I found instead was the same fragmented, expensive, confusing system everyone else runs into. Specialists who did not talk to each other. Appointments weeks out, each one billed separately. No easy way to check who I was actually talking to — what an "expert's" credentials or track record even were before I handed them my trust. And once I started researching on my own, an internet crowded with food companies and supplement manufacturers, all confidently telling me their product was the answer, none of them citing anything I could actually verify.

I was not looking for a miracle. I was looking for one honest, sourced answer to a basic question. I could not find an app, a website, or a person who could give me that quickly. Everyone wanted to sell me something, book me an appointment, or bury me in more forms and more information. Nobody would just say, plainly: here is what the research actually shows.

I could not fix the healthcare system. But I could fix one small, specific piece of it — the food decisions that happen every day, in a grocery store aisle or on a Sunday night staring at an empty meal plan. Those are the moments where people are genuinely trying to take care of themselves and have almost nothing reliable to go on.

So I built Archer Food Genius. Point your phone at one food or two side-by-side and get a clear, sourced verdict in seconds — citing the FDA, NIH, USDA, and peer-reviewed research, not marketing copy. Or tell it your preferences and get a week of meal suggestions, every single one with a reason and a source attached, so "healthy" is never just someone's opinion.

I built the tool I wish had existed when I was at a grocery store or standing in my own kitchen, overwhelmed, just trying to figure out what to eat — after thirty years watching a system where credentials are murky, information is scattered across a dozen sources, and the people selling you something are rarely the same people willing to show their work.

I am not giving you medical advice, and Archer Food Genius will not diagnose or treat anything — including the GI issues that started all of this. What it will do is what I wish someone had done for me: look up the most credible source, tell you plainly what it says, and be upfront when the evidence is mixed. If something matters for a condition you are managing, please talk to your doctor or a registered dietitian. This app is not a replacement for that. It is what should have existed to make the smaller, daily food decisions easier while you sort out the rest.

Your honest nutrition friend — in your pocket.